After an unprecedented year that saw record e-commerce adoption across the board, Carvana examined hundreds of thousands of purchases and millions of site visits to identify insights that made online car buying one of the hottest trends in the U.S. last year. Hindsight is 20/20, as they say, so Carvana unpacked last year’s data to find out what is driving shoppers into 2021.
“Car buyers have been waiting for a safe, transparent, and effective way to purchase vehicles online, and the events of 2020 only helped accelerate the growth that we were already generating,” said Ernie Garcia, Carvana founder and CEO. “We’ve examined the data from more than 244,000 purchases last year, showing some remarkable trends in online car buying and how we’re positioned for more and more consumers choosing to buy their next car online.”
Highlights from the 2020 report include upticks in electric vehicle (EV) adoption and growing demand for Teslas in particular. On average, Teslas sell just 37 days after acquisition—about half of the time of other vehicles in Carvana’s inventory. The report also covers last year’s most popular purchases which include the Chevrolet Equinox, Honda Civic and Accord, Nissan Rogue, and the Ford F-150. On the whole, online car buyers are getting faster: one Carvana vehicle was live on the site for just one minute before the vehicle was locked for purchase; compared to the average four hours one might spend at the dealership.
For more, check out the infographics below that take a closer look at some of the most noteworthy car buying trends from the past year!